The article substantiates that when developing strategic guidelines for investing, investors from abroadudshould monitor the Ukrainian banking services market, which allows to assess barriers to entry and exitudfrom the market, the level of saturation of banking services, and also analyze the dynamics of competitors’udbehavior. A conclusion is drawn about the different levels of competition in different segments ofudthe Ukrainian banking market in the context of state, foreign and private banks. The results of the calculationsudshowed that by the end of 2016, state banks were monopolists in the market of deposit servicesudfor individuals, the market of credit services of individuals, the market of commission income; foreignudbanks in the market of credit services for individuals, private banks in the market of deposit services forudlegal entities, securities market.
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