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A Study on the Influence of Convergence Apartment Brand Image on Brand Loyalty : The Consumer-Brand Relationship Quality on the Mediating Effect

机译：融合公寓品牌形象对品牌忠诚度的影响研究：消费者品牌关系质量对介面效果

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Dong-Ryong Hwang; Seung-Hee Lee;
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年度 2015
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3. Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands [J] . Helena Nobrea* Journal of Transnational Management . 2011,第4期

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A Study on the Influence of Convergence Apartment Brand Image on Brand Loyalty : The Consumer-Brand Relationship Quality on the Mediating Effect

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