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The Influence of Brand Experience and Positive Emotion on Consumer-brand Relationship -Focusing on smartphone brand

机译：品牌体验与积极情绪对消费品牌关系的影响 - 智能手机品牌

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Juyoun Ryoo;
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年度 2015
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1. Building consumer-brand relationships through brand experience and brand identification [J] . Vikas Kumar, Arun K. Kaushik Journal of Strategic Marketing . 2020,第1期

机译：通过品牌经验和品牌识别建立消费者品牌关系
2. Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands [J] . Helena Nobrea* Journal of Transnational Management . 2011,第4期

机译：消费者应该爱上品牌吗？：关于特定的消费者与品牌关系对消费者与品牌发展的债券质量的影响的调查
3. The Effects of Sporting Goods Brand Experience on Consumer-Brand Relationship and Relationship Retention [J] . Kye-Sok Lee, Seung-Yong Kim Indian Journal of Science and Technology . 2016,第25期

机译：体育用品品牌体验对消费者品牌关系和关系保留的影响
4. Influencing Factors of Relationship Benefit based on Consumer-Brand Relationship [C] . Lingyun Guo, Mingli Zhang IEEE International Conference on Service Operations and Logistics, and Informatics . 2015

机译：基于消费品牌关系的关系效益影响因素
5. Relationship Status? It's Complicated: How Consumer-Brand Relationships Influence the Organizational Outcomes of Brand Transgressions [D] . Viscomi, Sabrina. 2021

机译：关系状态？它很复杂：消费者品牌关系如何影响品牌违规的组织结果
6. Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review [O] . Mónica Gómez-Suárez, María Pilar Martínez-Ruiz, Noemí Martínez-Caraballo -1

机译：营销3.0范式下的消费者与品牌关系：文献综述
7. A Study on the Influence of Convergence Apartment Brand Image on Brand Loyalty : The Consumer-Brand Relationship Quality on the Mediating Effect [O] . Dong-Ryong Hwang, Seung-Hee Lee 2015

机译：融合公寓品牌形象对品牌忠诚度的影响研究：消费者品牌关系质量对介面效果

The Influence of Brand Experience and Positive Emotion on Consumer-brand Relationship -Focusing on smartphone brand

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