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Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

机译：误导绿色广告的消费者？环境广告中绿色洗手效应的影响应对叙述

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Desirée Schmuck; Jörg Matthes; Brigitte Naderer;
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年度 2018
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1. Misleading Consumers with Green Advertising? An Affect-Reason-Involvement Account of Greenwashing Effects in Environmental Advertising [J] . Schmuck Desiree, Matthes Joerg, Naderer Brigitte The Journal of Advertising . 2018,第2期

机译：用绿色广告误导消费者？环境广告中绿色清洗效应的影响-原因-参与
2. Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions [J] . Gergely Nyilasy, Harsha Gangadharbatla, Angela Paladino Journal of Business Ethics . 2014,第4期

机译：感知的绿色清洗：绿色广告和企业环境绩效对消费者反应的相互作用
3. The effects of congruency of environmental issue and product category and green reputation on consumer responses toward green advertising [J] . Shin Sumin, Ki Eyun-Jung Management Decision . 2019,第3期

机译：环境问题和产品类别以及绿色声誉的一致性对消费者对绿色广告的反应的影响
4. Analyzing Consumer Loyalty of Mobile Advertising: A View of Involvement, Content, and Interactivity and the Mediator of Advertising Value [C] . Wei-Hung Hsiao, Shwu-Ming Wu, Ing-Long Wu International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies . 2015

机译：分析移动广告的消费者忠诚度：参与，内容和交互以及广告价值的调解员观
5. Environmental advertising: A study of the development of attitudes toward "greenwashing" advertising. [D] . Trent, John Henry, Jr. 2000

机译：环保广告：对“绿色清洗”广告态度发展的研究。
6. Consumer Advertising Can Be Misleading [O] . Karl Rickels 2006

机译：消费者广告可能会误导
7. Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising [O] . Krafft Jacob, Saito Rei 2015

机译：Greenwashing一项关于广告中误导性和欺骗性环境声明影响的实验研究

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

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