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Impact of small business management on optimizing business performance (Study on small-scale cake businesses in Sarolangun District)

机译:小企业管理对优化商业绩效的影响(Sarolangun区小规模蛋糕业务)

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摘要

The purpose of this research is to analyze the corporate governance of Small and Medium-sized Enterprises (SMEs) in Creative Industry from the aspect of industrial profile, financial management, human resources management, operational management and marketing management in Sarolangun District. The population in this study was a group of Small and Medium Industries in Sarolangun District. This study examined 100 companies belonging to the SMEs. Primary data collection is carried out using questioner instrument and Focus Group Discussion techniques by involving stakeholders including business actors, government, academics and consumers. Descriptive analysis approach and statistical analysis/verification also used in this study. SWOT analysis is used for quantitative approach on the other hand matrix were used for qualitative approaches. The weighting and categorization of the results of the research variables suggests that financial management is in good category, marketing management is in good category, human resource management is in good category, operational management is not in good category and lastly business performance is in good category. The results of the SWOT diagram prove that the management position of the small-scale cake maker in Sarolangun District is currently in quadrant I, meaning that small-scale cake-making businesses in Sarolangun District already have the power and opportunity to improve business performance, thus the right strategy to improve the current business performance is through aggressive strategy.
机译:本研究的目的是从萨拉吞区的工业形象,财务管理,人力资源管理,运营管理和营销管理方面分析创意产业中小企业(中小企业)的公司治理。本研究中的人口是Sarolangun区的一群中小型行业。本研究审查了100家属于中小企业的公司。主要数据收集是通过涉及包括商业行为者,政府,学者和消费者在内的利益相关者进行的质疑仪器和焦点组讨论技巧进行。本研究中使用的描述性分析方法和统计分析/验证。 SWOT分析用于对其他手矩阵的定量方法用于定性方法。研究变量结果的加权和分类表明,财务管理是良好的类别,营销管理处于良好的类别,人力资源管理处于良好的类别,运营管理不是良好的类别,最后业务表现是良好的类别。 SWOT图的结果证明,Sarolangun区的小型蛋糕制造商的管理职位目前在象限中,这意味着Sarolangun区的小规模蛋糕制作业务已经有权和机会来提高业务表现,因此,提高当前业务绩效的正确策略是通过侵略性的策略。

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