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Marketing resource management: Making the most of investments through more efficient DAM, marketing operations and marketing-related business processes

机译：营销资源管理：通过更高效的大坝，营销业务和营销相关的业务流程充分利用投资

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Scott Allan;
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年度 2005
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3. Citation classics from Industrial Marketing Management Celebrating forty-seven years of publications on business-to-business marketing management [J] . Lindgreen Adam, Di Benedetto C. Anthony Industrial marketing management . 2018,第AUGa期

机译：工业营销管理中的经典引用文献庆祝47年来有关企业对企业营销管理的出版物
4. Enhancing the Relationship among Management of Human Resources,Management of Intelligence, and E-Business-Based Marketing Management on Firm Performance [C] . Chanchai Petchprapunkul Wuhan international conference on e-business . 2010

机译：加强人力资源管理，情报管理和基于电子商务的企业绩效营销管理之间的关系
5. A focus on self-marketing and value creation: An analysis of human resource management executives' perception of business competencies . [D] . Giunta, Catherine E. N. 2006

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6. Availability and Perceived Value of Masters of Business Administration Degree Programs in Pharmaceutical Marketing and Management [O] . Fadi M. Alkhateeb, Kevin A. Clauson, David A. Latif 2012

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7. Marketing resource management: An investment that can energise your entire customer management strategy [O] . David Newberry, Beth Weesner, Larissa DeCarlo 2009

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8. Current Issues in Marketing, Innovation and Business Strategy. Part 1. Selected Papers from the Seminars in Marketing and Innovation Management in 1987-1988 [R] . Smeds, R., Kaila, M. M. 1989

机译：营销，创新和业务战略中的当前问题。第1部分：1987年至1988年市场营销与创新管理研讨会的论文

Marketing resource management: Making the most of investments through more efficient DAM, marketing operations and marketing-related business processes

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