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Short-Video Advertisements and Chinese Purchasing Decisions: Testing a New Model Based on Information Processing Theory

机译：短视频广告和中国采购决策：基于信息处理理论测试新模型

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Xintao YU; Takashi NATORI;
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1. Short-Video Advertisements and Chinese Purchasing Decisions: Testing a New Model Based on Information Processing Theory [J] . Xintao YU, Takashi NATORI International Journal of Japan Association for Management Systems . 2020,第1期

机译：短视频广告和中国采购决策：基于信息处理理论测试新模型
2. An FMCDM approach to purchasing decision-making based on cloud model and prospect theory in e-commerce [J] . Zhang Hong-yu, Zhou Rui, Wang Jian-qiang, International journal of computational intelligence systems . 2016,第4期

机译：一种基于云模型和前景理论的电子商务采购决策模型
3. Test the Structural Model on Buying Decisions of Bank Customers Based on Product Knowledge and Attention to Social Comparison Information (Theory of Planned Behavior (TPB) & Role Models Approach) [J] . SUPRIYONO ., NUNUK HERAWATI, SETYANI SRI HARYANTI European Journal of Business and Management . 2016,第2期

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4. Dynamic Model Based on the Theory of Purchasing Decisions of the Full Life Cycle Costs [C] . Hongshu Zhuo 2013 Fifth international conference on computational and information sciences . 2013

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Short-Video Advertisements and Chinese Purchasing Decisions: Testing a New Model Based on Information Processing Theory

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