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Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better? Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters'

机译：在线直接到消费者处方药促进的麻烦斑点：教学药物营销人员如何更好地通知更好或旋转？评论“在线直接消费者处方药促进的麻烦斑点：FDA警告字母的内容分析”

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Evan Doran;
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1. Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-to-Consumer Online Prescription Drug Promotions [J] . Jeremy Kees, Paula Fitzgerald Bone, John Kozup, Psychology & marketing . 2008,第7期

机译：勉强平衡药物风险？直接面向消费者的在线处方药促销中的内容和格式影响
2. Direct-to-Consumer Promotion of Prescription Drugs on Mobile Devices: Content Analysis [J] . Kathryn J Aikin, Helen W Sullivan, Suzanne Dolina, Journal of medical Internet research . 2017,第7期

机译：移动设备上的直接消费促进处方药：内容分析
3. Fair Balance and Adequate Provision in Direct-to-Consumer Prescription Drug Online Banner Advertisements: A Content Analysis [J] . Crystal Adams Journal of medical Internet research . 2016,第2期

机译：直接面向消费者的处方药在线横幅广告中的公平平衡和充足规定：内容分析
4. Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications [C] . William J., Christopher Mayhorn, Michael S. Wogalter Annual Meeting of the Human Factors and Ergonomics Society(HFES 2007); 20071001-05; Baltimore,MA(US) . 2007

机译：在电视上直接面向消费者（DTC）处方药广告以及在线购买药物
5. Direct-to-Consumer Advertising in the Digital Age: The Impact of the Internet and Social Media in the Promotion of Prescription Drugs in Canada. [D] . Gibson, Shannon. 2012

机译：数字时代的直接面向消费者的广告：互联网和社交媒体对加拿大处方药促销的影响。
6. Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters [O] . Hyosun Kim 2015

机译：在线直接面向消费者的处方药促销中的麻烦点：FDA警告信的内容分析
7. The Conundrum of Online Prescription Drug Promotion Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters" [O] . Isaac Wanasika 2016

机译：在线处方药促进的难题评论“在线直接消费方向药物促进中的麻烦点：FDA警告信的内容分析”

Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better? Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters'

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