Determination of the Demographic Variables Predicting Accommodation Business Employees Organizational Commitment and Job Satisfaction through CHAID Analysis

摘要

The main objective of this research is to determine the demographic variables thataffect job satisfaction and organizational commitment attitudes via CHAID analysiswhich is one of the decision tree techniques. CHAID analysis creates sub-clusters bygrouping the factors that affect the dependant variable in line with their importancelevels and allows the results to be understood and interpreted more easily by displayingthe relationship between variables visually. The research was carried out with 821employees working in five star accommodation businesses in Alanya, Turkey. Surveyforms were used as data collection tool. The collected data were analyzed by descriptivestatistics, cluster analysis and CHAID analysis. The results of the research point astrong positive relationship between organizational commitment and job satisfaction.According to the CHAID analysis results, age was the dominant demographic variableinfluential on job satisfaction and organizational commitment attitudes. It was alsofound that job satisfaction and organizational commitment scores of the employeesdiffer significantly in terms of department, marital status, education, status and gender.As a result of CHAID analysis it was determined that “the housekeeping, bar andkitchen department employees in the age range of 18 to 27" and "the married maleemployees in the age range of 28 to 37” predominantly have negative job satisfactionand organizational commitment attitude. Another result of CHAID analysis has alsorevealed that “high school and college graduate employees in the age range of 38 to 47”and “48 and over” totally have positive attitude in terms of job satisfaction andorganizational commitment.