首页> 外文OA文献 >The Impact of Product Category Lifecycle and Marketing Capabilities on New Product Performance: the Mediating Role of Marketing Program Planning and Launch Proficiency

【2h】

The Impact of Product Category Lifecycle and Marketing Capabilities on New Product Performance: the Mediating Role of Marketing Program Planning and Launch Proficiency

机译：产品类别生命周期和营销能力对新产品绩效的影响：营销计划规划和启动熟练程度的调解作用

代理获取

本网站仅为用户提供外文OA文献查询和代理获取服务，本网站没有原文。下单后我们将采用程序或人工为您竭诚获取高质量的原文，但由于OA文献来源多样且变更频繁，仍可能出现获取不到、文献不完整或与标题不符等情况，如果获取不到我们将提供退款服务。请知悉。

页面导航

著录项
引文网络
相似文献
相关主题

著录项

作者
Dorian-Laurentiu Florea; Claudiu-Catalin Munteanu; Dora-Carmen Galvez Cruz; Gabriela Capatina;
展开▼
作者单位

展开▼
年度 2020
总页数
原文格式 PDF
正文语种
中图分类

相似文献

外文文献
中文文献
专利

1. PRODUCT-MARKET STRATEGY AND THE MARKETING CAPABILITIES OF THE FIRM: IMPACT ON MARKET EFFECTIVENESS AND CASH FLOW PERFORMANCE [J] . DOUGLAS W. VORHIES, ROBERT E. MORGAN, CHAD W. AUTRY Strategic Management Journal . 2009,第12期

机译：公司的产品市场策略和营销能力：对市场效率和现金流表现的影响
2. SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance [J] . Technological forecasting and social change . 2020,第Mara期

机译：中小企业国际化：产品创新，市场情报，定价和市场传播能力作为中小企业国际绩效的驱动力
3. Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity [J] . Najafi-Tavani Saeed, Sharifi Hossein, Najafi-Tavani Zhaleh Journal of Business Research . 2016,第11期

机译：市场定位，营销能力和新产品性能：吸收能力的调节作用
4. Customer Involvement and New Product Performance: The Mediating Role of Marketing and Technological Capabilities [C] . Yen-Chan Chen, Hsien-Tung Tsai, Todd J.Arnold AMA Summer Academic Conference . 2020

机译：客户参与和新产品性能：营销和技术能力的调解作用
5. MATHEMATICAL MODELS FOR PLANNING THE PRODUCTION, REFINING AND MARKETING OF CRUDE OIL AND REFINED PETROLEUM PRODUCTS (GOAL PROGRAMMING, CHANCE CONSTRAINED, ACTIVITY ANALYSIS). [D] . AL-FARAJ, TAQI NASER. 1986

机译：用于规划原油，精炼石油产品的生产，精炼和营销的数学模型（目标规划，机会约束，活动性分析）。
6. Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey [O] . Lorraine V. Craig, Itsuro Yoshimi, Geoffrey T. Fong, 2020

机译：加热烟草制品和卷烟营销的认识以及对日本的烟草营销限制的支持：2018年国际烟草控制（ITC）日本调查的调查结果
7. Marketing Capability and Firm Performance: Mediating Role of New Product Development and Management Innovation [O] . Olalekan U. Asihkia, Grace O. Makinde, Abiodun B. Onamusi 2020

机译：营销能力和公司性能：调解新产品开发和管理创新的作用
8. Advanced Concrete Pavement Technology (ACPT) Products Program: ACPT Products Marketing Plan [R] . Tayabji, S., Smith, K. 2009

机译：先进的混凝土路面技术（aCpT）产品计划：aCpT产品营销计划

The Impact of Product Category Lifecycle and Marketing Capabilities on New Product Performance: the Mediating Role of Marketing Program Planning and Launch Proficiency

著录项

引文网络

相似文献

相关主题

期刊订阅