Transactions through e-commerce have a high potential risk. Therefore, the trust factor of customers towards the vendor becomes a key factor in e-commerce. Indonesia as a developing country and about the last five years adopted e-commerce, absolutely, has some differences with developed countries that have been long practicing it. These differences are at least related to regulatory issues, legal device, and consumer behavior. In relation to the e-commerce practice in Bima city that is still relatively new, the interesting phenomenon to be studied is the extent to which customers trust and how it affects the level of customer participation in e-commerce. The aims of this research are (1) to analyze the effect of the trust dimension variable which includes ability, virtue, and integrity to Indonesian costumers participation; (2) As information about the trust dimension of costumers e-commerce in Bima city, so the company can choose the right strategy to improve trust and people participation in using e-commerce as a future business transaction system. The study has been conducting in Bima city for 1 year from December 2017 to December 2018. This research is divided into several steps, namely 1) Preparation (2) Implementation, (3) Reporting, (4) Monitoring, evaluation, and dissemination. The technique of data collection used in this study that is (1) Questionnaire, (2) Observation, (3) Study book. Technique of Data Collection used is multiple regression analysis using equation, that is: Y = a + b1x1 + b2x2 + b3x3. The results of the study concluded that the dimensions of trust, ability, and benevolence have a positive and significant effect on the participation of e-commerce customers in Bima City. While variable integrity does not have a positive and significant effect. Meanwhile, testing these three variables together has a positive and significant influence.
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机译:通过电子商务的交易具有很高的潜在风险。因此,向供应商的客户的信任因素成为电子商务的关键因素。印度尼西亚作为一个发展中国家,最后五年通过了电子商务,绝对与发达国家有一些差异,这已经长期练习了它。这些差异至少与监管问题,法律设备和消费者行为有关。与仍然相对较新的BIMA市的电子商务实践有关,所要研究的有趣现象是客户信任以及它如何影响客户参与电子商务水平的程度。本研究的目的是(1)分析信任维度变量的效果,包括能力,美德和诚信到印度尼西亚时装参与; (2)作为Bima City Cortumers电子商务的信托维度的信息,因此公司可以选择改善信任和人们参与使用电子商务作为未来业务交易系统的合适策略。 2017年12月至2018年12月,该研究一直在Bima City进行了1年。该研究分为几步,即1)准备(2)执行,(3)报告,(4)监测,评估和传播。本研究中使用的数据收集技术是(1)调查问卷,(2)观察,(3)研究书。使用的数据收集技术是使用等式的多元回归分析,即:Y = A + B1X1 + B2X2 + B3X3。研究结果得出结论,信任,能力和仁慈的维度对Bima City的电子商务客户的参与具有积极和重大影响。虽然可变完整性没有积极和显着的影响。同时,测试这三个变量在一起具有积极和显着的影响。
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