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SYSTEM OF EVALUATION OF EFFECTIVENESS OF COMMUNICATION TOOLS IN SLOVAK HOTELS WITH THE POSSIBILITY OF OPTIMIZATION OF MARKETING COMMUNICATION STRATEGY

机译：斯洛伐克贸易工具效力评价制度有可能优化营销通信战略的可能性

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Dominika Moravcikova; Anna Krizanova; Jana Kliestikova; Maria Kovacova;
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年度 2018
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SYSTEM OF EVALUATION OF EFFECTIVENESS OF COMMUNICATION TOOLS IN SLOVAK HOTELS WITH THE POSSIBILITY OF OPTIMIZATION OF MARKETING COMMUNICATION STRATEGY

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