首页> 外文OA文献 >Identifying and prioritizing the effect of marketing mix from the customer’s perspective (4C) on the competitiveness of insurance companies using DEMATEL technique: A case study of Tehran Insurance Companies

【2h】

Identifying and prioritizing the effect of marketing mix from the customer’s perspective (4C) on the competitiveness of insurance companies using DEMATEL technique: A case study of Tehran Insurance Companies

机译：从客户的角度（4C）对使用Dematel技术的保险公司竞争力的识别和优先考虑营销组合的效果 - 以德黑兰保险公司为例

代理获取

本网站仅为用户提供外文OA文献查询和代理获取服务，本网站没有原文。下单后我们将采用程序或人工为您竭诚获取高质量的原文，但由于OA文献来源多样且变更频繁，仍可能出现获取不到、文献不完整或与标题不符等情况，如果获取不到我们将提供退款服务。请知悉。

页面导航

著录项
引文网络
相似文献
相关主题

著录项

作者
Elmira Manafzadeh; Ali Ramezani;
展开▼
作者单位

展开▼
年度 2016
总页数
原文格式 PDF
正文语种
中图分类

相似文献

外文文献
中文文献
专利

1. Identifying the Structural Factors affecting Customer defection Insurance companies Case study: The Dana Insurance Company's branches in Zahedan city, Iran [J] . Farangis Sarhaddi, Habib Allah Salarzehi, Firouzi Allahyar Beigi Research Journal of Management Sciences . 2015,第4期

机译：确定影响客户背叛的结构性因素保险公司案例研究：Dana保险公司在伊朗Zahedan市的分支机构
2. EVALUATING THE SERVICE QUALITY OF “MI” INSURANCE COMPANY (MELLAT IRAN) FROM PERSPECTIVE OF CUSTOMERS AND EMPLOYEES THROUGH SERVQUAL MODEL (CASE STUDY ON “MI” INSURANCE, GUILAN) [J] . Hadi Moosapour, Shahram Gilaninia, Hossein Ganjinia Arabian Journal of Business and Management Review . 2013,第3期

机译：通过服务模型从客户和员工的角度评估“ MI”保险公司（Mellat Iran）的服务质量（以桂兰“ MI”保险为例）
3. The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: the Case of Jordanian Insurance Companies [J] . International Journal of Marketing Studies . 2015,第5期

机译：服务营销组合维度对吸引客户和保留客户的影响：约旦保险公司的案例
4. Differentiating Cyber Risk of Insurance Customers: The Insurance Company Perspective [C] . Inger Anne Tondel, Fredrik Seehusen, Erlend Andreas Gjaere, Availability, reliability, and security in information systems . 2016

机译：区分保险客户的网络风险：保险公司的观点
5. State taxation of insurance companies: Testing the impact of a tax on net income on the statutory results of property/liability insurance companies. [D] . Hamilton, Karen L. 1991

机译：保险公司的州税：测试税收对净收入的影响对财产/责任保险公司的法定结果的影响。
6. An Empirical Study on the Equity Performance of Chinas Health Insurance Companies During the COVID-19 Pandemic—Based on Cases of Dominant Listed Companies [O] . Rendao Ye, Na An, Yichen Xie, 2021

机译：基于Covid-19大熊猫的股权案件的股权绩效基于主导上市案件的实证研究
7. Effect of Customer Relationship Management Systems on Customer Retention in Life Insurance Companies in Kenya (A Case Study of British American Insurance Company (k) ltd) [O] . Wangondu Geofrey N 2013

机译：客户关系管理系统对肯尼亚人寿保险公司客户保留的影响（以英美保险公司（k）有限公司为例）

Identifying and prioritizing the effect of marketing mix from the customer’s perspective (4C) on the competitiveness of insurance companies using DEMATEL technique: A case study of Tehran Insurance Companies

著录项

引文网络

相似文献

相关主题

期刊订阅