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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

机译：在社交媒体上的品牌社区中检查品牌共同创造：应用刺激生物的范式 - 反应

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Shampy Kamboj; Bijoylaxmi Sarmah; Shivam Gupta; Yogesh Dwivedi;
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年度 2018
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1. Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response [J] . Kamboj Shampy, Sarmah Bijoylaxmi, Gupta Shivam, International Journal of Information Management . 2018,第APRa期

机译：在社交媒体上研究品牌社区中的品牌共创：运用“刺激－有机－响应”范式
2. Examining How Brand Co-Creation and Virtual Brand Community Affect Brand Commitment [J] . Weijian Lu, Yu Han, Shiyu Chen E3S Web of Conferences . 2021,第a期

机译：检查品牌共同创造和虚拟品牌社区如何影响品牌承诺
3. Negative brand meaning co-creation in social media brand communities: A laddering approach using NVivo [J] . Rossolatos George Psychology & marketing . 2019,第12期

机译：负面品牌意义在社交媒体品牌社区共同创造：使用NVIVO的梯形图方法
4. Community Based Social Media Fashion Branding: Do Fashion Brands Heritage and Prestige Affect Consumers' Brand Loyalty Intention? [C] . Gemma Nesi, Riccardo Rialti, Lamberto Zollo, International conference on business models and ICT technologies for the fashion supply chain . 2019

机译：社区社区的社交媒体时尚品牌：做时尚品牌的遗产和声望会影响消费者的品牌忠诚意图吗？
5. Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands [D] . Kang, Juhee 2011

机译：酒店业社交媒体营销：利益在增加品牌社区参与中的作用以及参与对消费者对酒店和餐厅品牌的信任和承诺的影响
6. Examining the Relationship of Online Social Networking Sites’ Activities Customers’ Brand Choice and Brand Perception in Health-Related Businesses [O] . Mehrab Nazir, Jian Tian, Iftikhar Hussain, 2020

机译：检查在线社交网站活动客户品牌选择的关系与健康有关的业务的品牌认知
7. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty [O] . Laroche Michel, Habibi Mohammad Reza, Richard Marie-Odile, 2012

机译：基于社交媒体的品牌社区对品牌社区标志，价值创造实践，品牌信任和品牌忠诚度的影响

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

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