Strategic management of University sports club of MUAF in Brno

摘要

Paper deals with questions of management of university sports clubs in the Czech Republic. We may summarize the strategic management of University sports clubs into several points in which the club management should clearly answer the following key questions: the function of the club (the purpose of its existence), unequivocally defined strategy of the organisation, who are the clients of the club, what are the financial sources, what processes and steps lead towards accomplishment of the mission, what are the provided values and last but not least, is there any possible professional development of trainers and representatives. Paper also includes a practical application of the BSC mo­del on management of University Sports Club of MUAF in Brno.