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Mediating Role of Customer Experience in Social Media Marketing and Purchase Intention: A Case Study

机译：在社交媒体营销和购买意向中调解客户体验的作用：案例研究

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Sufyan Habib;
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年度 2020
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1. CAN CUSTOMER EQUITY BE THE MEDIATING VARIABLE BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTION? [J] . OKKY RIZKIA YUSTIAN Journal of Theoretical and Applied Information Technology . 2020,第20期

机译：客户股权可以成为社交媒体营销活动和购买意图之间的调解变量吗？
2. The mediation roles of purchase intention and brand trust in relationship between social marketing activities and brand loyalty [J] . Nasrin Yazdanian, Saman Ronagh, Parya Laghaei, International Journal of Business Intelligence and Data Mining . 2019,第4期

机译：购买意向和品牌信任对社会营销活动与品牌忠诚度之间关系的调解作用
3. The Effect of Customer Equity Drivers on Word-of-Mouth Behavior with Mediating Role of Customer Loyalty and Purchase Intention [J] . Mohammad Reza Karimi Alavijeh, Ahmad Esmaeili, Akbar Sepahvand, Engineering Economics . 2018,第2期

机译：客户股票司机对口碑行为与顾客忠诚度和购买意图的影响
4. Social Media Marketing Activities and Customers' Purchase Intention: The Mediating Effect of Brand Image [C] . Haixin Zhang, Yali Zhang, Anastasiia Ryzhkova, IEEE International Conference on Industrial Engineering and Engineering Management . 2019

机译：社交媒体营销活动与顾客购买意愿：品牌形象的中介效应
5. How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance: The critical role of customer relationship orientation. [D] . Palmatier, Robert W. 2004

机译：交换效率低下和关系质量如何介导关系营销对绩效的影响：客户关系导向的关键作用。
6. The Spillover of Socio-Moral Climate in Organizations Onto Employees’ Socially Responsible Purchase Intention: The Mediating Role of Perceived Social Impact [O] . Marlies Schümann, Maie Stein, Grit Tanner, 2021

机译：在组织中的社会道德气候溢出到员工的社会负责购买意愿：感知社会影响的调解作用
7. Influence of Marketing Mix on Customer's Attitude and Purchase Intention -Mediating Effects of Customer Experiences- [O] . Qing-Ji Fan, Won-Kyum Kim, Guang Cui 2010

机译：营销组合对客户态度和购买意向 - 客户体验影响的影响 -

Mediating Role of Customer Experience in Social Media Marketing and Purchase Intention: A Case Study

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