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Customer Attitude towards Online Ads of Smartphone Brands: A Netnographic Analysis of User Generated Comments on YouTube

机译：客户态度对智能手机品牌的在线广告：对USTube的用户生成评论的Notnographic分析

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Yasir Rashid; Muhammad Zeeshan;
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机译：在线品牌社区是异类聚会：Apple用户的民族志探索
2. The Role of Brand Personality Congruity (BPC) on Brand Loyalty Mediated by Customer Value and Brand Trust (Study on Blackberry Smartphone Users) [J] . Zuhroh ., Djumilah Hadiwidjoyo, Rofiaty ., European Journal of Business and Management . 2014,第21期

机译：客户价值和品牌信任度介导的品牌个性一致性（BPC）在品牌忠诚度上的作用（关于Blackberry智能手机用户的研究）
3. The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine [J] . Yasin Mahmoud, Liebana-Cabanillas Francisco, Porcu Lucia, Journal of retailing and consumer services . 2020,第Jana期

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4. Analysis of User-Generated Comments on Rumor Correction YouTube Videos [C] . Gilang Maulana Majid, Anjan Pal, Siska Premida Wardani, International Conference on Ubiquitous Information Management and Communication . 2021

机译：关于谣言校正YouTube视频的用户生成评论分析
5. User Generated Branding Versus Brand Generated Advertising On Facebook: The Impact Of Content Source On Perceptions, Attitudes And Purchase Intention [D] . Diwanji, Vaibhav Shwetangbhai. 2017

机译：用户生成的品牌与Facebook上的品牌生成的广告：内容来源对感知，态度和购买意愿的影响
6. Examining the Relationship of Online Social Networking Sites’ Activities Customers’ Brand Choice and Brand Perception in Health-Related Businesses [O] . Mehrab Nazir, Jian Tian, Iftikhar Hussain, 2020

机译：检查在线社交网站活动客户品牌选择的关系与健康有关的业务的品牌认知
7. User-generated advertising: the effects of consumer-created brand videos and self-construal on brand attitudes [O] . Mora Avila Paulo César 2015

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Customer Attitude towards Online Ads of Smartphone Brands: A Netnographic Analysis of User Generated Comments on YouTube

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