The aspects of green marketing approaches implementation as innovative way of sustainableuddevelopment are viewed in the article. The research objective is to compare application of ecologicaludinstruments in Norway and Ukraine thus to develop several recommendations to the sustainable developmentudprocess in Ukraine.The methodology used in the study was literature review and acomparative analysis in theudfield of green marketing tools in Ukraine and Norway. The role of state agencies, entities and NGOs in applyingudsuch tools is underlined in the research. In Ukraine in contrast to Norway green marketing tools are notudsignificant used in the sustainable development of the regions.
展开▼
