Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers

摘要

This is a pre-copyedited, author produced PDF of an article accepted for publication in Industrial Marketing Management following peer review. Subject to 36 months' embargo, embargo end date: 14 October 2018. The Version of Record [G. Midgley, J. D. Nicholson, R. Brennan, "Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers", Industrial Marketing Management, first published October 14, 2016 by Elsevier, is available online via DOI: https://doi.org/10.1016/j.indmarman.2016.08.008. ?? 2016 Elsevier. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/