The author analyses transformations which: 1) occur in the system of political communications; 2) are broadcast to a society through political discourse and determinedudas parameters of political communication system. Being one of the most mobile spheresudreflecting changes occurring in a society, political communications are good for studiesudon social transformations. They include subjective and objective aspects of socialudinteraction between society members; changes in communicative and rhetorical tradition always mean changes in political strategies: attributes and signals of politicaludchanges are usually well seen in speech structures.
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