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Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance

机译：品牌信誉，品牌影响和品牌行为意图中的互动，职业运动队：品牌影响和实时体育场出席的适度作用

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Kadir Yağız;
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1. The Effect of Brand Credibility on Consumersâ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image [J] . Xuehua Wanga, Zhilin Yangb Journal of Global Marketing . 2010,第3期

机译：新兴经济体中品牌信誉对消费者品牌购买意愿的影响：品牌意识和品牌形象的调节作用
2. The impact of endorser and brand credibility on consumers' purchase intention: the mediating effect of attitude towards brand and brand credibility [J] . Phaik Nie Chin, Salmi Mohd Isa, Yasmin Alodin Journal of marketing communications . 2020,第8期

机译：支持者和品牌信誉对消费者购买意图的影响：态度对品牌和品牌信誉的调解效果
3. Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism [J] . Richard Huaman-Ramirez, Noel Albert, Dwight Merunka European business review . 2019,第6期

机译：全球品牌值得信赖吗？品牌影响，品牌创新和消费者民族中心主义的作用
4. Community Based Social Media Fashion Branding: Do Fashion Brands Heritage and Prestige Affect Consumers' Brand Loyalty Intention? [C] . Gemma Nesi, Riccardo Rialti, Lamberto Zollo, International conference on business models and ICT technologies for the fashion supply chain . 2019

机译：社区社区的社交媒体时尚品牌：做时尚品牌的遗产和声望会影响消费者的品牌忠诚意图吗？
5. The impact of brand extensions on the brand associations of a professional sports team. [D] . Walsh, Patrick. 2008

机译：品牌延伸对专业运动队品牌联想的影响。
6. How brand attitude brand quality and brand value affect Thai canned tuna consumer brand loyalty [O] . Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee 2021

机译：品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
7. Moderating role of brand attachment in brand crisis. To what extent does brand attachment affect purchase intention in brand crisis: a study based on Apple’s crisis in China. [O] . Shestakov Anton Alexandrovich 2012

机译：品牌依恋在品牌危机中的调节作用。品牌依恋在多大程度上影响了品牌危机中的购买意愿：一项基于苹果在中国的危机的研究。

Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance

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