The challenges of modern society show that in the process of professional training is necessary not only transmit knowledge but also work out skills of it’s using in real situations. Solving this problem requires the introduction into the professional training specific forms of interaction between teachers and students. Contextual approach allows to improve the organization of complex practice of bachelors for professional purposes in the form of educational training. The leading idea of contextual learning is that student digest educational information in the context of their own practice activity, that causes the effectiveness of transition of future professional from transition from learning state to profession state. In Kharkov Trade and Economic Institute of Kyiv National University of Trade and Economics student’s quasi-professional activity based on contextual approach is organized during bachelors for professional purposes complex practice in the form of educational training. The main tasks its carrying out is to deepen the understanding of the specific conditions of virtual enterprise in the area of tourism or trade; mastery of duties of commodity, economist, marketer, manager and accountant; acquisition of experience in the team. Training is conducted among the fourth year students. During its passing students solve typical tasks, inherent to kinds of planning and economic, financial, marketing and commercial, administrative activity according to the posts which can be occupied by bachelor. During seven weeks students create six virtual enterprises. Training course is conducted in the form of business game, participation in which requires not only the availability of professional knowledge and skills and creative potential of students, but also the competences of using the modern information technology. The duties of students during the passage of academic training is regular class attendance on schedule for the realization of training program; personal responsibility for their work; timely preparation of the report and its protection in time. Thus, contextual approach provides integrity, organization and practicality of training of future professionals.
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