Abstract In this paper, we continue to study the initial boundary value problem of the quasi-linear pseudo-parabolic equation ut−△ut−△u−div(|∇u|2q∇u)=up $$ u_{t}-riangle u_{t}-riangle u-operatorname{div}igl(| abla u|^{2q}abla uigr)=u^{p} $$ which was studied by Peng et al. (Appl. Math. Lett. 56:17–22, 2016), where the blow-up phenomena and the lifespan for the initial energy J(u0)<0 $J(u_{0})<0$ were obtained. We establish the finite time blow-up of the solution for the initial data at arbitrary energy level and the lifespan of the blow-up solution. Furthermore, as a product, we obtain the blow-up rate and refine the lifespan when J(u0)<0 $J(u_{0})<0$.
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