In recent years, the tourism industry in southern Jiangxi, which focuses on Hakka elements, is developing rapidly with a strong momentum. Hakka culture is one of the keywords of the tourism image in southern Jiangxi. The traditional Hakka needlecraft culture in southern Jiangxi is an integral part of Hakka culture. As a tourism creative industry, the traditional Hakka needlecraft culture in southern Jiangxi is regarded as a kind of afterwork. The cultural value of the industry era is affirmed, and its economic value has changed greatly. Thesand gained a new economic basis. Their value orientation is no longer the situation of “good quality and low price”, but because they are rich in humanistic value, emotional value and local characteristics. e female red cultural creative products have been re-recognized through the economic value of tourism development, And get “value for money” brand positioning, this culture has an irreplaceable role in promoting the economy, has great economic value. Compared with the “hard power” of politics and economy, culture is a “soft power”, and its influence and penetration to economy and society are continuous. Hakka needlecraft culture is a treasure of folk art in Jiangxi and even the whole Hakka family. As one of the “soft power” of culture, folk craft has the value of promoting local economic development.
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