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Effects of Fashion Company's Marketing Activities Using Micro-blogging Services on Chinese Consumer's Attitude toward Company and Purchase Intention

机译：时尚公司营销活动对中国消费者对公司的态度和购买意图的态度的影响

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Liang Zhao; MiYoung Lee;
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Effects of Fashion Company's Marketing Activities Using Micro-blogging Services on Chinese Consumer's Attitude toward Company and Purchase Intention

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