ADVERTISEMENT AS ONE OF MEDIA TO LEARN A LANGUAGEud(A CASE STUDY ON ‘MY TEA’ TELEVISION COMMERCIALudADVERTISEMENT AND ‘CITRA GRAND CITY’ BILLBOARD)

摘要

Everyone does agree that language is a mean of communication. People communicate throughudlanguage verbally and nonverbally. And language, as it does, has its rules to obey. Unfortunately, thereudare still things, which were seen publicly, educated people indirectly, which is later on calledudadvertisement, do not obey the linguistics rules. Why this could happen? That was the question thatudwould be elaborated in this research. By analyzing the three advertisements, the researcher would likeudto find out what the ‘ungrammatical sentences’ should be referring to the English grammatical theoryudand what are the advertisers’ reasons putting the ‘ungrammatical sentences’ on theirudadvertisements.The method that would be used in this research was qualitative and data would beudachieved through observation, literature review and supported by statements from the interviewudwiththe advertisers. The data obtained would be analyzed descriptively referring to the grammaticaludrules in English and theory of advertisements’ elements for outdoor and television.The result of thisudresearch was divided in two perspectives; they are from linguists and from advertisers as well.udAccording to linguists referring to the grammatical theory, the sentences were ungrammaticallyudcorrect. They should be re-corrected because public would imitate what they saw. Public would,udindirectly, learn something wrong. But, different opinion came out from advertisers. They thought thatudthe sentences were only a small part out of many parts in that advertisement. Their aim was to get theudpublic got what it was about, the message was achieved. The sentences were only the complementary.udMoreover, since the public was non native speaker, as long as they could understand the message, thenudeverything would be fine. Yet, as the suggestion, the collaboration of the two should be made; theudmessage of the advertisements must be achieve through a correct grammatical sentence, by the public,udwith a collaboration of advertisements elements in a good manner.udKeywords: Advertisements and language