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Impact of Congruence Between Sports Celebrity and Brand Personality on Purchase Intention: the Case of Mineral Water Category in Lithuania

机译：体育名人与品牌个性之间的影响对购买意图的影响：立陶宛矿泉水类的案例

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Eleonora Šeimienė; Tamara Jankovič;
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3. Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context [J] . Mishra Aditya S., Roy Subhadip, Bailey Ainsworth Anthony Psychology & marketing . 2015,第12期

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Impact of Congruence Between Sports Celebrity and Brand Personality on Purchase Intention: the Case of Mineral Water Category in Lithuania

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