首页> 外文OA文献 >CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION

【2h】

CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION

机译：与造成相关营销：客户价值观对造值品牌契合，坚定的动机和归属主义的适度效应，使利他主义与客户推论和参与意图

代理获取

本网站仅为用户提供外文OA文献查询和代理获取服务，本网站没有原文。下单后我们将采用程序或人工为您竭诚获取高质量的原文，但由于OA文献来源多样且变更频繁，仍可能出现获取不到、文献不完整或与标题不符等情况，如果获取不到我们将提供退款服务。请知悉。

页面导航

著录项
相似文献
相关主题

著录项

作者
Halim Rizal Edy; Adiwijaya K.; Fauzan R.;
展开▼
作者单位

展开▼
年度 2013
总页数
原文格式 PDF
正文语种
中图分类
入库时间 2022-08-20 22:07:46

相似文献

外文文献
专利

1. Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit [J] . Enrique Bigne-Alcaniz, Rafael Curras-Perez, Carla Ruiz-Mafe, Journal of marketing communications . 2012,第4期

机译：因果相关的营销对消费者反应的影响：因果契合的调节作用
2. Influencing customer's purchase intentions through firm participation in online consumer communities [J] . Leslie Jordan Albert, Nitin Aggarwal, Timothy R. Hill Electronic Markets . 2014,第4期

机译：通过坚定参与在线消费者社区来影响客户的购买意愿
3. Creating Effective Cause-Related Marketing Campaigns: The Role of Cause-Brand Fit, Campaign News Source, and Perceived Motivations [J] . Beth Myers, Wi-Suk Kwon, Sandra Forsythe Clothing and Textiles Research Journal . 2012,第3期

机译：创建与因果相关的有效营销活动：因果品牌契合度，活动新闻来源和可察觉动机的作用
4. Customer Participation and Firm's Financial Performance: Examining the Moderating Effects of Two Customer Participation Types on Exploitative and Explorative Innovations [C] . Hyeyeon Yuk, Tony Garrett AMA Winter Academic Conference . 2020

机译：客户参与和公司的财务表现：检查两种客户参与类型对剥削和探索性创新的调节效果
5. The influence of service quality on customer satisfaction, attitudinal loyalty, and behavioral future intentions for participation of fitness centers in South Korea: A structural equation modeling approach [D] . Lim, Sei-Jun. 2006

机译：服务质量对韩国健身中心参与客户满意度，态度忠诚度和行为未来意图的影响：一种结构方程模型化方法
6. Data on corona-virus readiness strategies influencing customer satisfaction and customer behavioural intentions in South African retail stores [O] . Tarisai Fritz Rukuni, Eugine Tafadzwa Maziriri -1

机译：关于南非零售商店中影响顾客满意度和顾客行为意图的冠状病毒准备策略的数据
7. The Influence of Customer Engagement in Customers’ Behavioral Intention on Staycation: The Experiential Marketing Perspectives Moderated by Health Risk and Financial Risk [O] . Resky Oktavia, Nurdin Sobari 2021

机译：客户参与对客户行为意图对宿舍的影响：经济营销视角受到健康风险和财务风险的主持

CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION

著录项

相似文献

相关主题

期刊订阅