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Neurophysiological methods to study consumer perceptions of television advertising content

机译：学习消费者对电视广告内容的观念的神经生理方法

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Svetlana M. Berezka; Marina Yu. Sheresheva;
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3. DRINKING FROM THE FIRE HOSE: EDUCATIONAL CONTENT OF DIRECT-TO-CONSUMER TELEVISION ADVERTISING FOR OVERACTIVE BLADDER [J] . Koo Kevin, Gormley E. Ann Neurourology and urodynamics. . 2018,第Suppla1期

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4. Consumers Perceptions and Acceptances towards Mobile Advertising: An Empirical Study in China [C] . Gang Du, Zhibin Jiang, Xiaodi Diao 2007 international conference on wireless communications, networking and mobile computing . 2007

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5. A study of direct-to-consumer television advertising for prescription medications and consumer acceptance, perception, and behavior. [D] . Khanfar, Nail M. 2005

机译：针对处方药和消费者接受度，认知度和行为的直接面向消费者的电视广告的研究。
6. Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising [O] . Dominick L. Frosch, Patrick M. Krueger, Robert C. Hornik, 2007

机译：创造处方药需求：电视直接面向消费者广告的内容分析
7. Gender stereotypical portrayal in masculine feminine product TV commercials: a study of the perception discrepancy between advertising professional consumers. [O] . 1991

机译：Gender stereotypical portrayal in masculine feminine product TV commercials: a study of the perception discrepancy between advertising professional consumers.

Neurophysiological methods to study consumer perceptions of television advertising content

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