Examining Consumer Cosmopolitanism and Foreign Travelling in the Context of Consumer Behavior

摘要

Consumer cosmopolitanism drew attention in recent years in the context ofshaping consumer behavior. Cosmopolitan consumers tend to travel to foreigncountries, frequently. The current study aims to examine consumer cosmopolitanism asan important predictor of consumer behavior such as foreign travelling in Turkey aswell as with demographic variables. Our second purpose is to examine foreigntravelling as an antecedent of consumer cosmopolitanism as well as with demographicvariables. We found that there is a positive and significant relationship between foreigntravelling, consumer cosmopolitanism, gender and education. There is a positive andsignificant relationship between consumer cosmopolitanism, foreign travelling andeducation. Furthermore, there is a negative and significant relationship betweenconsumer cosmopolitanism and age.