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Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0

机译：在线评论，助人评分和消费者态度：在Web 2.0中的多个来源将一个通用理论的延伸

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Joseph B. Walther; Yuhua Jake Liang; Tina Ganster; Donghee Yvette Wohn; Josh Emington;
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Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0

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