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Investigating the Role of Western Acculturation, Ethnocentrism, and Consumer Cosmopolitanism in Predicting Preferences for Apparel Brands Among Indian Consumers

机译：调查西方文化，民族中心主义和消费者世界主义在印度消费者中服装品牌的偏好中的作用

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Amrut Sadachar; Swagata Chakraborty;
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3. Consumer preference and apparel products: investigating the role of the Centrality of Visual Product Aesthetics concept [J] . Lina M. Ceballos, Nancy Hodges, Kittichai Watchravesringkan International journal of fashion design, technology and education . 2021,第3期

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5. Do consumers want a "good" apparel brand? The effects of apparel brands' Corporate Social Responsibility (CSR) practices on brand equity moderated by culture. [D] . Woo, Hongjoo. 2013

机译：消费者是否想要“好”服装品牌？服装品牌的企业社会责任（CSR）做法对文化所主持的品牌资产的影响。
6. The Influence of the Consumer Ethnocentrism and Cultural Familiarity on Brand Preference: Evidence of Event-Related Potential (ERP) [O] . Qingguo Ma, H’meidatt Mohamed Abdeljelil, Linfeng Hu 2019

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7. The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status [O] . Zhongqi Jin, Samma Attia, Bal Chansarkar, 2016

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Investigating the Role of Western Acculturation, Ethnocentrism, and Consumer Cosmopolitanism in Predicting Preferences for Apparel Brands Among Indian Consumers

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