A Marketing Approach to Conducting Successful Workshop-Based Programs for Faculty

摘要

A Marketing Orientation: The Key to Successful WorkshopsMarketing Research: Identifying the Needs of Your Target MarketMarketing Your Workshop: Planning, Implementation and ControlPlanning: ProductProduct: Choosing a PresenterProduct: Getting the Presenter ReadyProduct: Choosing a Format, Length, and DatePlanning: PromotionPlanning: PlaceImplementationImplementation: PlaceImplementation: ProductControlConclusionNotesAppendix AAppendix BAppendix C