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WHAT INFLUENCES MOST ON ANCHORING WILLINGNESS TO PAY? CONSUMER SELF-CONFIDENCE AND HEDONIC-UTILITARIAN CONSUMPTION AS UNDERLYING FACTORS FOR PRICE-ANCHORING SUSCEPTIBILITY

机译：最受锚定支付意愿的影响是什么？消费者自信心和诸如封底因素的消费者自信和诸如锚定易感性的潜在因素

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Joanna Douat; Mateus Ponchio;
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WHAT INFLUENCES MOST ON ANCHORING WILLINGNESS TO PAY? CONSUMER SELF-CONFIDENCE AND HEDONIC-UTILITARIAN CONSUMPTION AS UNDERLYING FACTORS FOR PRICE-ANCHORING SUSCEPTIBILITY

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