The living lab concept seems appropriate to study the design and evaluation of innovative services that enrich everyday life. This article elaborates on “living methodologies”, methods and tools necessary in "living labbing". Living methodologies address the social dynamics of everyday life that are essential for understanding living labs, not only conceptually, but also as mature methodologies for fostering innovation in real-life contexts. We report on three cases from Rotterdam in the Netherlands, where "living labbing" was used to enable citizens to co-develop their city. These cases utilized visual ethnography as a research method and prototyping and co-creating as design tools. The cases not only inspire citizen participation, but also inform social innovation and city’s policymaking. The user-driven approach, do-it-yourself mindset, and the participatory character perfectly fit with the down-to-earth attitude of Rotterdam residents
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