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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

机译：基于客户的品牌股权和客户参与体验服务：来自新兴经济的见解

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Jesús J. Cambra-Fierro; María Fuentes-Blasco; Rocío Huerta-Álvarez; Ana Olavarría;
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年度 2021
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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

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