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Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

机译：使用社交媒体作为CSR沟通的媒介，在发展经济的银行业诱发消费者品牌关系

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作者
Shuchi Gupta; Nishad Nawaz; Abhishek Tripathi; Saqib Muneer; Naveed Ahmad;
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年度 2021
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2. Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships [J] . Yang Cheng, Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke Social science computer review . 2021,第4期

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3. Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence [J] . Kim Taeyeon, Sung Yongjun, Moon Jang Ho Telematics and Informatics . 2020,第Auga期

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4. Developing a Conceptual Model for the Relationship Between Social Media Behavior, Negative Consumer Emotions and Brand Disloyalty [C] . Harri Jalonen, Jari Jussila IFIP WG 6.11 conference on e-business, e-services, and e-society . 2016

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5. The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media: Impression management perspectives. [D] . Jeong, Hyun Ju. 2011

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6. Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions [O] . Ching-Wei Ho 2017

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7. The moderating influence of consumer demographics on the relationship between perceived CSR AND brand loyalty in the Romanian retail banking sector [O] . Moisescu, Ovidiu-Ioan, Gică, Oana-Adriana 2017

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Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

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