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An Empirical Study on the Influencing Factors of Customers' Acceptance Intention towards Online Behavioral Advertising

机译：对客户接受意图对在线行为广告的影响因素的实证研究

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1. An Empirical Study on the Influencing Factors of Customers' Acceptance Intention towards Online Behavioral Advertising [J] . Liang Rui, Jiao Zeyu, Liu Ziyang Technical Gazette . 2020,第4期

机译：对客户接受意图对在线行为广告的影响因素的实证研究
2. A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising [J] . Wijenayake S., Pathirana I. Management Science Letters . 2019,第8期

机译：影响在线行为广告规避的因素研究（Oba）：特别参考斯里兰卡在线广告
3. From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising [J] . Zhang Jing, Mao En Psychology & marketing . 2016,第3期

机译：从在线动机到广告点击再到行为意图：消费者对社交媒体广告反应的实证研究
4. A Study on the Effect of Online Vertical Searching Advertising Presence Towards Customer Behavioral Intentions [C] . Yu Sun International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management;International Conference on Human-Computer Interaction . 2021

机译：在线垂直搜索广告的影响对客户行为意图的影响
5. Examining Factors Influencing Behavioral Intention to Adopt Centralized Digital Currencies (CDC): An Empirical Study Based on the Integrated Model of UTAUT2 and TPB [D] . Bai, Xi. 2020

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6. Vaccine Acceptance and Its Influencing Factors: An Online Cross-Sectional Study among International College Students Studying in China [O] . Anita Nyarkoa Walker, Ting Zhang, Xue-Qing Peng, 2021

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7. Factors Affecting Customers Online Search Intention and Online Purchase Intention Using Social Networks: Case Study of Online Shop on Instagram [O] . Putri, Jessica Wongso 2015

机译：使用社交网络影响客户在线搜索意图和在线购买意图的因素：Instagram在线商店的案例研究

An Empirical Study on the Influencing Factors of Customers' Acceptance Intention towards Online Behavioral Advertising

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