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Instagram, Facebook or Twitter: Which Engages Best? A Comparative Study of Consumer Brand Engagement and Social Commerce Purchase Intention

机译：Instagram，Facebook或Twitter：哪个乐于最好？消费者品牌参与和社会商业购买意向的比较研究

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İbrahim Kırcova; Yılmaz Yaman; Şirin Gizem Köse;
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年度 2018
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1. Impact of consumers' corporate social responsibility-related activities in social media on brand attitude, electronic word-of- mouth intention, and purchase intention: A study of Chinese consumer behavior [J] . Chu Shu-Chuan, Chen Hsuan-Ting Journal of Consumer Behaviour . 2019,第6期

机译：消费者在社交媒体中与企业社会责任相关的活动对品牌态度，电子口碑意图和购买意愿的影响：对中国消费者行为的研究
2. Influence of e-WOM engagement on consumer purchase intention in social commerce [J] . Yusuf Ali Sahabi, Hussin Ab Razak Che, Busalim Abdelsalam H. Journal of Services Marketing . 2018,第4期

机译：e-WOM参与度对社交商务中消费者购买意愿的影响
3. Winning engaged consumers The rules of brand engagement and intention of co-creation in social commerce [J] . Bazi Saleh, Hajli Alireza, Hajli Nick, Information technology & people . 2020,第2期

机译：赢得聘请的消费者的品牌参与规则和社会商业共同创造的意图
4. Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement [C] . Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh 2016 49th Hawaii International Conference on System Sciences . 2016

机译：Facebook的喜欢会导致分享或销售吗？探索社交媒体内容，品牌资产，购买意愿和参与度之间的经验联系
5. A comparison of the source, media format, and sentiment in generating source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented via social media [D] . Byrum, Kristie Leah. 2014

机译：在通过社交媒体展示的企业社会责任运动中，在生成来源信誉，信息信誉，企业品牌声誉，购买意愿和社交媒体参与方面，对来源，媒体格式和情感进行比较
6. Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust Perceived Risk and Purchase Intentions [O] . George Lăzăroiu, Octav Neguriţă, Iulia Grecu, 2020

机译：消费者在社交商务平台上的决策过程：在线信任感知风险和购买意愿
7. The effect of trust and intention on virtual brand communities in online social networks : a comparison between facebook and twitter from a b2C e-commerce perspective [O] . See-To EWK, Pablo ADR 2011

机译：信任和意图对在线社交网络中虚拟品牌社区的影响：从b2C电子商务角度比较facebook和twitter

Instagram, Facebook or Twitter: Which Engages Best? A Comparative Study of Consumer Brand Engagement and Social Commerce Purchase Intention

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