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Comparative Study of Persuasive Directive Speech on Printed and Digital Media Advertising

机译：打印和数字媒体广告说服性指令言论的比较研究

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Muhammad Rohmadi; Chafit Ulya; Keken Wulansari; Ulfa Putri; Memet Sudaryanto;
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年度 2021
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2. Advertising dollars will be a key To print media's future against growing digital competition,says Paper Week panel [J] . Pulp amp, Paper Week Group Pulp & Paper Week . 2006,第15期

机译：Paper Week小组表示，广告收入将是印刷媒体应对日益激烈的数字竞争的未来的关键
3. Associative Meaning of Pornography in Printed Media Advertising Products: A Pragmatic Study [J] . Sri Wiryanti B.U, Sri Samiati T., Edi Subroto New Media and Mass Communication . 2015,第1期

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4. A Study of Rules, Structures, Features, and Biases in the New Media for Digital Advertising for the Development of New Media Ontology [C] . Edward C. K. Hung, Ada Yan Tung Chan, Rachel Chin Yee Chan International Conference on Applied Human Factors and Ergonomics . 2019

机译：新媒体的规则，结构，特征和偏见研究新媒体本体开发的新媒体
5. Comprehension of print advertising: Does it mediate persuasive effects? [D] . Mott-Stenerson, Beth. 2005

机译：对平面广告的理解：它是否具有说服力？
6. 3D-Printed Patient-Specific Instrumentation Technique Vs. Conventional Technique in Medial Open Wedge High Tibial Osteotomy: A Prospective Comparative Study [O] . Yunhe Mao, Yang Xiong, Qi Li, 2020

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7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

Comparative Study of Persuasive Directive Speech on Printed and Digital Media Advertising

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