Green building as a new concept is gaining more and more value, acts as an important mitigating measure against the negative side effects of economic activity in cities. The implementation of the ideas and practices of sustainable development in the construction industry has led to the emergence of a new direction – benvironmental (“green”) construction, which provides a much higher level of quality of facilities for constructed object. A study was carried out of the problems and prospects of green construction and architecture in cities. In this paper, the concept of green building and architecture is refined. The perception of green building and architecture practices by future construction industry professionals, the advantages and benefits of green building and architecture was investigated, factors that impede the implementation of green building in practice were identified. Currently, green building is little practiced for objective reasons. The practice of green building is hindered by a number of factors, for example, an unfavorable external environment in the form of policy or legislation, the economic situation in the country, negative market expectations, and lack of awareness. Health and increased productivity have been identified as the most important benefits of green building, followed by a reduction in the cost of construction and individual operations, and the conservation of natural resources. The recommendations addressed to non-governmental organizations, government bodies, professional communities are formulated.
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