Implementation von E-Learning in Unternehmen - Akzeptanzsicherung als zentrale Herausforderung

摘要

Due to the increased need for training, more and more companies employ new communication and information technologies in the context of e-learning for further education. However, many firms are confronted with a lack of acceptance of e-learning which is mirrored in insufficient usage (see Venkatesh & Davis, 2000). This study tries to identify factors which have an influence on the employees’ acceptance of e-learning. Acceptance models which focus attitudinal and behavioral aspects are the background of this study (see Davis, 1989). Acceptance thus includes attitudes towards the usage of new technologies and the behavior itself. However, the models rarely offer any clues with regard to the influence of context factors. Insights from research on implementation can serve as theoretical background for the selection of possible context factors (Joshi, 1991; Tarlatt, 2001). In this study personnel-related as well as organizational measures and technical conditions are examined as factors for securing acceptance. The results show a direct relation of the examined factors on attitudinal acceptance and an indirect on usage (behavioral acceptance). This outcome suggests a special consideration of these aspects during the implementation of e-learning in companies.