HUBUNGAN TERPAAN IKLAN HELM MDS PRO-SERIES VERSI “SULE” DI TELEVISI DENGAN SIKAP MAHASISWA SURABAYA PADA HELM MDS PRO-SERIES

摘要

This research aims to determine the correlation between exposure of MDSudPro-series helmet advertising "Sule" version on television with surabaya student’sudattitudes to MDS Pro-series helmet.udThe methods that used in the research is quantitative research methods withudrank spearman correlation data analysis techniques. the theory that used in this studyudare SOR theory or Stimulus - Organism – Response theory that talks about attitudeudchange.udThe result of the research are there’s a low correlation between of MDSudPro-series helmet advertising "Sule" version on television with surabaya student’sudattitudes to helmet MDS Pro-series. It’s means Surabaya student attitudes to MDSudPro-series helmet are not entirely influenced by MDS Pro-series helmet advertisingudon television. Mostly they get information from other various resources that usedudMDS Pro-series helmet such as family, friends and relatives by telling the helmetudbenefit.udKeywords: S - O – R Theory, Attitudes, Advertising Exposure