EFEKTIVITAS IKLAN LAYANAN MASYARAKAT KAMPANYE PROGRAM HITS WITHOUT VIOLENCE MELALUI RADIO PRAMBORS FM SURABAYAud(Studi Deskriptif Kuantitatif tentang Efektivitas Iklan Layanan Masyarakat kampanye program Hits Without Violence melalui Radio Prambors Fm Surabaya pada mahasiswa di Surabaya)

摘要

During the campaign of the program hits wihout violence Prambors Fm Radio madeudsome public service advertisements,those advertisements were being made based on audmisleading manner which finally lead to some violence behaviors (gang fighting, bullying,udharshness on the friendship zone). The Stimulus-Organism-Response theory was used becauseudradio and any other form of mass media were a suitable to reach the heterogeneous of societies.udThe method of this research is descriptive quantitative research. Then, the data population ofudthis research was from university students in Surabaya City who had already heard about publicudservice advertisement the campaign program of hits without violence with an assumption thatudthe respondent would understand with what was being researched which later would affect theuddata preciseness result. The sampling technique in this research used non probability samplingudtechnique by the type of purposive sampling. Based on the sampling technique, the number ofudrespondents obtained as many as 100 people. The effectiveness of an advertisement can beudmeasure by using EPIC model. According to the survey analysis result which was done by theudresearcher about the effectiveness of public service advertisement of the campaign program hitsudwithout violence, globally the average score of EPIC Model of this public serviceudadvertisement the campaign program of hits without violence is included in a effectiveudadvertising.udKeyword: Effective Advertisement, Hits Without Violence, EPIC model.