STRATEGI MARKETING PUBLIC RELATIONS PT. KIMIA FARMAud(Studi deskriptif kualitatif Strategi Marketing Public Relations PT. Kimia Farmauddalam meningkatkan citra perusahaan)

摘要

PT. Kimia Farma require marketing public relations strategy. Marketingudstrategies used public relations and promotion of CSR is aiming to expand theudpromotion to enhance the corporate image to the public, as well as the use of massudmedia, the internet as a means of communication with customers and prospectiveudcustomers. The purpose of this study to determine the strategy of marketing publicudrelations PT. Kimia Farma in improving the company's image.udInformants or subjects in this study were the informants consisting of sub-uddivision of PR PT. Kimia Farma. Techniques of data collection using interviewsudand observation techniques. Analysis using in-depth interview.udThe results of this study Marketing Public Relations is used by PT. KimiaudFarma and the promotion of CSR. It is able to improve the image of the company.udKeywords: Marketing Public Relations