首页> 外文OA文献 >REPRESENTASI KESUKSESAN DALAM IKLAN MEDIA BISNIS INDONESIAud(Studi Semiotik Representasi Kesuksesan Bisnis dalam Iklan Media Bisnis Indonesia Versi Buah Durian Isi Buah Pisanguddi Media Billboard)
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REPRESENTASI KESUKSESAN DALAM IKLAN MEDIA BISNIS INDONESIAud(Studi Semiotik Representasi Kesuksesan Bisnis dalam Iklan Media Bisnis Indonesia Versi Buah Durian Isi Buah Pisanguddi Media Billboard)

机译:印度尼西亚商业媒体广告的成功代表(印度尼西亚商业媒体广告版“香蕉果实榴莲果实内容”商业成功表现的符号学研究在广告牌媒体上)

摘要

The purpose of this study is to determine how the representation of business success in business media Bisnis Indonesia version banana durian fruit in the media content into a communication system in the form of billboard signs and symbols.udThis study uses the theory of advertising, representation, depiction of durian fruit contains bananas, writing and tagline, color in advertising, and communication as a symbolic process.udBusiness media advertising will be examined using semiotic study approach, the theory of semiotics by Charles S. Pierce. Based on Pierce's semiotic theory of the media advertising Bisnis Indonesia is examined based on the grouping of signs Pierce Icon, Index and Symbol.udBased on the writer's observation of media advertising, Bisnis Indonesia represents an icon is a picture of the durian fruit content of bananas. Index in these ads is writing "karena bisnis tak selalu pasti" and the tagline "langkah sukses anda". And the symbol is the symbol of the durian fruit which contains banana, green background color and images Bisnis Indonesian writing.udBased on observations and research on media advertising Bisnis Indonesia, it can be concluded that the ad was to convey a message to a broad audience that is if you want to succeed in business or the business world read Bisnis Indonesia, do not read other media, especially in facing the development of the business world not always certain at the present time.
机译:这项研究的目的是确定商业成功在商业媒体中的表示形式,Bisnis Indonesia版本的香蕉榴莲水果在媒体内容中以广告牌标志和符号的形式转化为交流系统。 ud本研究使用广告,表示理论,榴莲果实的描绘包含香蕉,文字和标语,广告中的颜色以及作为象征性过程的交流。 ud商业媒体广告将使用符号学研究方法(由Charles S. Pierce进行的符号学研究)进行研究。基于皮尔斯(Pierce)媒体广告的符号学理论,根据皮尔斯(Pierce)图标,索引和符号的分组对印尼双鱼(Bisnis Indonesia)进行了研究。香蕉。这些广告中的索引是“ karena bisnis tak selalu pasti”和标语“ langkah sukses anda”。该符号是榴莲果的符号,其中包含香蕉,绿色背景色和Bisnis Indonesia的文字图像。 ud基于对Bisnis Indonesia媒体广告的观察和研究,可以得出结论,该广告旨在向广泛传播信息如果您想在商业或商业世界中取得成功,请不要阅读Bisnis Indonesia,不要阅读其他媒体,尤其是在面对当前并非总是能确定的商业世界发展时。

著录项

  • 作者

    M. RIZKY FAHREZA;

  • 作者单位
  • 年度 2010
  • 总页数
  • 原文格式 PDF
  • 正文语种 {"code":"id","name":"Indonesian","id":20}
  • 中图分类
  • 入库时间 2022-08-31 16:47:09

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