PENERIMAAN REMAJA PEREMPUAN SURABAYA TENTANG KONSEP KECANTIKAN DALAM IKLAN KOSMETIKA ud(Reception Analysis Remaja Perempuan Surabaya Tentang Konsep Kecantikan Dalam Iklan New Pond’s White Beauty Versi Korea)

摘要

This study is based on the phenomena that occur in today's society, where one of the beauty products in Indonesia, Pond's launched an ad New Pond's White Beauty Korean version and make "jernih putih merona" as the advertising tagline as the beauty concept of New Pond’s White Beauty.udThe fact that the beauty of Korea was obtained for plastic surgery. Given this fact makes this research focuses on adolescent girls Surabaya acceptance of the concept of beauty in cosmetics ads wheter in accordance with the concept of beauty that has been presented by the New Pond’s White Beauty Korean version of “jernih putih merona”. udThe method used is a reception role in this research analysis or analysis of the reception which is included in the qualitative research. The data in the analysis is theudresult of in-depth interviews were conducted on adolescent girls who never watched ads Surabaya. ud udKeywords: Descriptive qualitative, advertising, and Surabaya Adolescent Girls acceptance of the concept of beauty in cosmetics ad