PERSEPSI PELANGGAN TERHADAP PROGRAM “LISTRIK PRABAYAR” PT. PLN ud(PERSERO) DISTRIBUSI JAWA TIMUR MELALUI MEDIA MASSA CETAK ud(Studi Kasus Kualitatif Persepsi Pelanggan di Surabaya Terhadap Sosialisasi program “Listrik udPrabayar” PT. PLN (Persero) Distribusi Jawa Timur Melalui Media Massa Cetak Koran)

摘要

The study was based on the utilization of mass media, namely print newspaper udprint media as the Javanese solar post and media to optimize the performance of udPT. PLN (Persero) Distribution of East Java, as the role of public relations at one udof the state-owned companies, namely PT. PLN (Persero) Distribution of East udJava, with the development of business enterprises, the public should increasingly udbe considered. Through the Public Relations function which includes the function udof the communicator, the function relationship (Relationship), that the use of udprinted mass media of this paper can maximize service to customers located in the udarea of East Java . Utilization of newspaper print media is also to determine the udextent to which the performance of PT. PLN (Persero) Distribution of East Java in uda socialization program of prepaid electricity. Once the community, with the print udmedia is facilitated in the customers see, and judge the service as well as udinformation from PLN through the print media that in fact as a promotional tool. udThe method in this study is descriptive qualitative, ie a method that is easier to udadjust when in fact double the research, presents researchers with a direct udconnection between the object of researchers, more sensitive and able to adjust to uda lot of influence on the patterns of face value. Techniques of data analysis in this udresearch is descriptive method, the data collected in the form of words and udimages. Data collection techniques in the form of interviews with four informants udin-depth interview with the guide-interview. To obtain a positive public udperception, qualitative method used was based on six aspects that perception udconsists of attitudes, motives, interests, interests, experiences, and expectations. udThe results of this study is the use of print media to sosilisasi prepaid electricity udprogram can build a positive perception among customers with PT. PLN (Persero) udin East Java. Key words: Perception and Socialization Media newspapers.