REPRESENTATION OF SENSUALITY TO TELEVISION ADVERTISEMENT OF TIM TAM SLAM (”The Semiotic Studies About Representation of Sensuality to The Television Advertisement of Tim Tam Slam Version ”Titi Kamal as a Stewardess”)

摘要

The objective of research was to know how the Representation of Sensuality to Tim Tam Slam version “Titi Kamal as a Stewardess” on Television.udIn this research, we use the sign theory by Charles Sanders Peirce. Triangle Meaning Theory consists of Object, Sign, and Interpretation. Based on the object, Peirce divide sign became 3 parts: Icon, Index, and Symbol.udThe research method that is used is qualitative descriptive research by semiotic analysis.udCorpus that is used is The Advertisement of Tim Tam Slam version “Titi Kamal as a Stewardess”, have done by picture cutting of the advertisement where the picture captured into sensuality in this research.udThe Result indicates that Tim Tam Slam Advertisement version “Titi Kamal as a Stewardess” is representation a sensuality.