STRATEGI KOMUNIKASI PT. SEMEN INDONESIA (PERSERO ) Tbk.udDALAM PEMASARAN SEMEN DI JAWA TIMUR ( Studi Diskriptif Kualitatif Strategi Komunikasi PT. Semen Indonesiaud( Persero ) Tbk. Dalam Pemasaran Semen di Jawa Timur )

摘要

Strategic communications is a very important guidelines to introduce, inform and marketing the product to the consumers. Strategy communication of a product in a company is one of the ways in which to increase marketing to promote the company. Required a thoroughness and foresight in establishing the communications strategy to achieve corporate objectives especially for a company large-scale PT. Semen Indonesia. The formulation of the problem in this study is how the strategic communication undertaken by PT. Semen Indonesia in confront competition adversary.udThis type of research by using qualitative descriptive method with qualitative data analysis techniques. Data collection techniques using the interview guide andudobservation by resource persons, namely the staff office marketing communications and consumers as other data collected in the form of enterprise data obtained fromudthe PT. Semen Indonesia.udBased on data obtained show that the communications strategy that is run PT. Semen Indonesia stage formulation of strategy is determine target audients, consider calculation and then determine what a used next media for that strategy. Media promotion used PT. Semen Indonesia is program increase target sales.udOverall PT. Semen Indonesia has been running a communications strategy to achieve sales targets. Media promotion through the points is a strategy undertaken inudpromoting products to consumers. However,the implementations is still having problems in the evaluating process because parties marketing communications not directly evaluate. This can complicate the marketing communications in the follow upudactions to meet the needs of consumers.udKeywords: Strategy Communications, Marketing Communications, Target and